Being a CEO is exhausting when you’re always trying to keep up with the next big thing.

When you work in the online space, it’s easy to feel like you’re drowning in a sea of new social media platforms, new launch techniques, and new ways to sell your product.

But why do we think we need to reinvent the wheel?

I’m all about keeping it simple – in life, and in business.

I have a capsule wardrobe, my family meal preps many of the same meals each week (any other taco Tuesday people out there?), and I still use many of the same practices after 10 years of business!

I get it – my methods don’t seem very exciting.

But you know what is exciting?

Weekly date nights with my husband.

Being able to drop everything when my kids get sick.

Taking an entire month off last year and letting my business run itself.

This week on Promote Yourself to CEO, I’m giving you a preview of my upcoming three-part series, The Unsexy Secrets to Sustainable Success. This series will be all about what it really looks like and really takes to be a successful entrepreneur in today’s world.

Today’s episode focuses on how I knew at different points that it was time to make a change in my business – from introducing CEO Retreats, to shutting down Sweet Spot Strategy, to releasing the CEO Collective this year.

Here’s what you’ll hear on this episode:

3:27 I take a trip down memory lane and look at what has inspired changes in my business over the past few years, especially the frustration I felt that led to the creation of the CEO Retreat.

9:01 The difference between strategy and tactics, and which one you should be focusing on to move your business forward in a sustainable way.

15:19 The five part marketing strategy that I use and also share with all of my clients, and simple examples of each part that you can use for your own business.

16:47 Deciding what moves are right for your business and which are fine to pass up to avoid burning out.

20:44 A reminder about doing things everyday and not just once in a while to really grow your business with an example from a bouquet of flowers I just received from Farmgirl Flowers.

22:20 Why the focus on becoming a ‘unicorn’ business (aka one that scales/grows rapidly) often leads to the implosion of the business – check out these major examples in these podcasts about the downfall of unicorn businesses WeWork and Theranos.

29:48 A preview of the first episode of the Unsexy Secrets series that releases on March 5th.


Save your seat {Live or Virtual} for the CEO Retreat and make Q2 of 2020 your best yet!

If you’re doing the work to take your money and business to the next level, check out The CEO Retreat – a 1-day strategic planning event focused on perfectly planning the next 90-days for your business.

If you know that you need to get your plan on paper, if you know that you need to surround yourself with other amazing supportive and intuitive women entrepreneurs, if you know that you need to turn your big picture into check-off-able action steps… the you will want to join us! Find all the details – and early bird tickets – at RachealCook.com/CEO-Retreat.