Whether you love it, hate it, or shy away from it all together, when you’re the CEO, you need to know how to manage your money.

Scrolling through your Instagram feed, it might seem like every entrepreneur you know is making tons of it.

But how many people are talking about the real stress that comes from managing your money as an entrepreneur? 

I’m excited to kick off a new series on Promote Yourself to CEO

called CEO Confessions.

This will be an interview series where we move past the entrepreneur highlight reel and dig into the highs and lows that come with growing your business.

For the first episode of the series, I sat down with CFO, CPA, financial coach, and all around wonder woman, Brittney Suttle. Brittney shares her journey from high school accounting class to running her own company, Britt & the Benjamins.

And she isn’t afraid to talk about how much she loves money.

Here’s what you’ll hear in this episode:

3:05 Brittney shares why she loves money, what she sees it as an avenue for, and how a conversation about a friend’s wedding inspired her to eventually build a business teaching women how to manage their money.

6:45 The conversation I had with my yoga teacher that encouraged me to transition from corporate consultant to CEO, and why it is important to have a sounding board as an entrepreneur.

8:11 The early challenges that Brittney faced becoming an entrepreneur, and how she solved them by listening to potential clients, figuring out their needs, and seeing what gaps she could fill.

11:17 Differences between a CPA and CFO, and how Brittney has combined her background in both to build her business as both a coach and financial expert.

13:22 How to figure out what financial services you need at each stage of your business journey, including coaching, a package, and CFO services.

15:09 Brittney’s course, The New Biz Starter Kit, that will help entrepreneurs set themselves up to run their business without being overwhelmed by finances.

17:03 The unexpected place that you can find your early clients, without the dread of the massive email list, and the places you can continue to find clients as your business grows.

21:33 The tools Brittney has implemented in her business in order to maintain her sanity, increase efficiency, and scale her business at an impressive rate over the past few years.

23:49 How automated tools have improved over my 10 years as a CEO, and why I recommend those tools before jumping into hiring a new team member.

26:58 Why time tracking is the tool that no one really wants to do but everyone should be doing to find out what processes can be streamlined and done more efficiently.

31:10 Brittney explains what being a CEO means to her based on time, money, and mindset.

36:27 Slowing down to speed up, and putting the processes in place to avoid pulling your hair out in stress at the end of a quarter trying to figure everything out.

I’m excited to keep using this CEO Confessions series to share more stories of entrepreneurs like Brittney that are going through the same things you are. If you’re looking for honesty about the ups and downs of being an entrepreneur, this episode, and series, are for you!


Show Links

Brittany Suttle of Britt & the Benjamins

Cashflow Quadrant by Robert Kiyosaki


The First CEO Retreat of the Decade is Coming!

If you’re doing the work to take your money and business to the next level, check out The CEO Retreat – a 1-day strategic planning event focused on perfectly planning the next 90-days for your business.

If you know that you need to get your plan on paper, if you know that you need to surround yourself with other amazing supportive and intuitive women entrepreneurs, if you know that you need to turn your big picture into check-off-able action steps… the you will want to join us! Find all the details – and early bird tickets – at RachealCook.com/CEO-Retreat.